"I believe every bride deserves to have her dream wedding gown on her big day. With this passion in mind, Noel launched her first wedding gallery in 2007." With each unique wedding dress design, Noel captures the individual woman behind the label "bride". Noel's devotion and demand for perfection go into every of the gowns she makes, and allows each bride to share in her incredible enthusiasm. Her fresh approach to tailor-made couture for brides has been cultivated with years of exclusive custom designing of bridal and evening wear. Noel has always based her design of true individuality on her strong fashion sense and creates quintessential dream bridal gowns.

Welcome to Pier94, a new New York bridal concept from the founders of Bliss Wedding Boutique, a recognized wedding shop based in Central, Hong Kong. Pier94 bridal shop is not just selling dresses but inspiring brides to infuse their wedding with their unique style. First and foremost, Pier94 supports creative bridal designers from New York Bridal Week, include names you know (Watters, Theia…) and the best new and independent gown designers out there; plus an extensive collection of couture accessories, veils, and headpieces, and connects them to brides. Secondly, Pier94 gives brides access to something different: choose to be romantic, to be vintage, to be bohemian, to be thoughtful to your surroundings, to be sexy, to be whimsical, to be different, to be yourself. Picking your dress shouldn't be difficult, shopping at Pier 94 is fun, free of fuss and always filled with the joy and knowledge that the dress will be worn on the day that you get to entwine yourself to your love. Great design shouldn't be limited by wallet or "rules". Pier94 is accessible in both price point and style where brides can purchase or rent the dresses.